by Lee YeongKyu
Published 18 Feb.2025 16:22(KST)
Kyungbok University has maintained the number one brand reputation among nationwide junior colleges for 21 consecutive months since May 2023.
Kyungbok University announced on the 18th that it ranked first in the brand reputation evaluation conducted in January this year, which comprehensively assessed participation index, media index, communication index, and community index, maintaining its position as the top junior college nationwide since May 2023.
The brand reputation is the result of big data analysis conducted by the Korea Corporate Reputation Research Institute on junior colleges loved by domestic consumers. The brand reputation consists of participation autonomy, communication value, social network value, market value, and financial value based on consumers' activity data.
The junior college brand reputation index is analyzed through participation index, media index, communication index, and community index, serving as an indicator showing the correlation between consumers' digital behavior and brand consumption.
Meanwhile, Kyungbok University achieved an employment rate of 80.6% in the 2024 University Information Disclosure (as of December 31, 2023) announced by the Ministry of Education, ranking first in employment rate among nationwide general universities and junior colleges that have produced more than 2,000 graduates.
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