Shinhan Bank's New Advertising Model Cha Eun-woo... First Reveal Coinciding with the Launch of Group Account

Shinhan Bank has unveiled singer and actor Cha Eun-woo as its new brand advertising model.

Shinhan Bank announced on the 7th that singer and actor Cha Eun-woo has been selected as the new brand advertising model. (Provided by Shinhan Bank)

원본보기 아이콘

Shinhan Bank announced on the 7th that it will release a video advertisement featuring Cha Eun-woo on the 11th of next month, coinciding with the launch of the 'SOL Moim Account'.

Cha Eun-woo is set to showcase diverse acting performances participating in family, tennis, and wine gatherings, aligning with the concept of a 'handsome account for easy gatherings.' This video advertisement will be available on digital platforms such as TV, YouTube, OTT (over-the-top) services, and outdoor media.

At the end of last month, Shinhan Bank released a teaser video on social media featuring the silhouette of a person with the message 'Introducing a new advertising model.' Following the video's posting, comments naming 'Cha Eun-woo' poured in, resulting in 150,000 YouTube views and 18,000 Instagram likes within a week, generating significant interest. Consequently, Shinhan Bank decided to reveal the advertising model earlier than initially planned.

A Shinhan Bank representative stated, "We plan to convey positive energy of growth and innovation together with Cha Eun-woo, who is well-regarded across all generations," adding, "Starting with this video advertisement, we will promote various products and services that enhance financial convenience from the customer's perspective and continue to build a positive brand image."

© The Asia Business Daily(www.asiae.co.kr). All rights reserved.