LG Electronics Presents 'B2B Customized' Innovative Display Solutions

LG Electronics is introducing customized solutions based on innovative commercial displays to strengthen its B2B (business-to-business) operations.

From February 4 to 7 (local time), LG Electronics announced that it will showcase customized ID (Information Display) solutions at the commercial display exhibition ISE 2025 held in Barcelona, Spain, designed to create synergy on-site for key B2B customers such as stores, offices, schools, transportation, and hotels.

An LG Electronics model is scanning the QR code of the 'Kinetic LED,' which features generative artificial intelligence (AI) technology that transforms photos into pop art, at 'ISE 2025,' Europe's largest display exhibition held from the 4th to the 7th (local time) in Barcelona, Spain. Photo by LG Electronics

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At the entrance of the LG Electronics exhibition hall, themed "Growing Together with Customers through Customized Solutions," a giant kinetic LED equipped with artificial intelligence (AI) technology was installed. The LED signage consists of 88 panels connected to form a size over 7 meters wide and 4 meters high, with cubic modules rotating to display dynamic movements. It is an interactive advertising solution where visitors can upload photos that are then transformed into pop art by generative AI.

At this exhibition, visitors can also experience the upgraded version of the highly advanced ultra-high-definition micro LED, 'LG Magnite.' It is explained that the upgrade reflects customer feedback to enhance ease of use and installation, content compatibility, and energy efficiency. For example, standby power consumption when the screen is off has been drastically reduced by up to 98%.

In particular, LG Electronics will showcase high-brightness signage that remains consistently clear anywhere at this year’s event. The 'Anti-Discoloration' technology minimizes the yellow discoloration of the screen caused by prolonged exposure to sunlight. This is the first public unveiling after LG Electronics became the first in the industry to receive verification of display discoloration resistance characteristics from the global testing and certification organization UL Solutions last year.

The retail zone featuring LG Electronics' ultra-high-definition micro LED 'LG Magnite' and display advertising solution 'LG DOOH Ads,' showcased at 'ISE 2025,' Europe's largest display exhibition held from the 4th to the 7th (local time) in Barcelona, Spain. Photo by LG Electronics

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Solutions that consider customer safety are also presented. In the retail zone, which simulates a retail store, signage certified for fire safety standards and second-generation customized kiosks that can be installed in various forms are exhibited.

In particular, three types of signage displayed in the retail zone (US5P, UV5N, UP5Q) have received certification from global certification bodies SGS and TUV Rheinland for meeting EU fire safety standards regarding fire propagation and resistance. LG Electronics recently obtained the same certification for a total of 22 models, including these three.

Hyung-se Park, President of LG Electronics’ MS Business Division, said, "We will solidify our B2B market leadership by growing together with customers through innovative products and solutions that make various B2B customer spaces more valuable."

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