[Invest&Law] "Image is Competitiveness" Law Firms Undergoing Rebranding

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Law firms are actively reorganizing their spaces and conducting rebranding efforts to strengthen their brand image. They are focusing on enhancing work efficiency and customer accessibility through website revamps, unifying brand colors, and improving meeting room environments.

A representative from a law firm’s PR team stated, “Differentiating the brand image directly leads to strengthening competitiveness,” adding, “The main goal is to improve the work environment and enhance the quality of customer service through space and brand maintenance.”

Law Firm Won Homepage.

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Law Firm Won (Managing Partners Yoon Gi-won and Lee Yoo-jung) has been undergoing rebranding since the second half of last year by redesigning business cards and their website. The main page of the website will feature enhanced search functions and a simplified design to improve readability. Marking its 16th anniversary, the firm introduced a new catchphrase, "THE ONE YOU NEED, THE ONE YOU TRUST," to increase customer trust and emphasize the direction of its legal services.

Law Firm DLG (Managing Partners Cho Won-hee and Ahn Hee-chul) changed its name last year to grow as a differentiated global comprehensive consulting firm, adopting 'Future Red' as its identity color and unveiling a new CI (Corporate Identity). Especially in the building lobby, a large display wall visually conveys the firm’s vision and values, effectively imprinting the firm’s identity on visiting clients.

Law Firm Taepyungyang (Managing Partner Lee Joon-gi) improved customer convenience through a website revamp last year. The main page was changed from a video-centered layout to a theme-based structure, and the information on practice areas was updated to provide more intuitive information.

Conference room of Dongin Law Firm.

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Law Firm Dongin (Managing Partner Hwang Yoon-gu) remodeled its meeting rooms in December last year. The newly created meeting room features a built-in smart board to facilitate presentations and internal consultations. Additionally, three meeting rooms were equipped with extra smart boards, and a total of ten smart boards were installed throughout the office space to digitalize the work environment.

Law Firm Bareun (Managing Partners Lee Dong-hoon, Lee Young-hee, and Kim Do-hyung) relocated and consolidated the meeting rooms previously operated on the 5th and 12th floors of the Bareun Building to the 9th floor of the Textile Center Building in October last year. Consequently, the former meeting room spaces were converted into attorney workspaces to enhance office efficiency. The new meeting rooms are equipped with the latest equipment and are used for client meetings and internal consultations.

Lee Jin-young, Legal Times Reporter

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