Lotte ON, Luxury Brands 'Etro' and 'Skarosso' Join Marketplace

Lotte ON announced on the 31st that luxury brands such as the Italian luxury brands 'Etro' and 'Scarosso' will officially open stores next month.

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Lotte ON's push to include luxury brands is part of its product diversification strategy. Through the official entry of luxury brands, it aims to further solidify its position as a highly trusted luxury shopping mall.

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Etro and Scarosso, along with the watch and jewelry lines of 'Armani, Vivienne Westwood, Diesel, and Tory Burch,' will officially open stores in Lotte ON's 'Luxury Showroom.' The Luxury Showroom is a luxury-specialized store that Lotte ON opened last November. Luxury brands either sell directly or ship directly from overseas local boutiques certified as official sellers. Thanks to overseas direct shipping minimizing distribution processes, shopping is possible at reasonable prices.

Etro is a brand targeting Lotte ON's main customers, women, showcasing its entire line including its flagship bags. Scarosso, famous for Italian luxury handmade shoes, is a brand that can satisfy the needs of male customers in their 40s and 50s. The watch and jewelry lines of Armani, Vivienne Westwood, Diesel, and Tory Burch are expected to increase satisfaction among customers in their 20s and 30s.

To commemorate the official entry of global luxury brands, Lotte ON will hold a 'Luxury Showroom Week' event from February 1 to 7. During the event period, customers using the Luxury Showroom will receive up to 25% discount coupons and an additional 5% discount on card payments. Some brands will also offer packaging services.

Lee Suho, head of Lotte ON's luxury accessories and direct purchase team, said, “We will continue to expand trendy and sophisticated luxury lines. We plan to further enhance customers' trust in Lotte ON as a reliable destination for luxury purchases.”

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