BYD Atto3 Surpasses 1,000 Pre-Orders in Just One Week

Chinese electric vehicle manufacturer BYD announced a smooth start by achieving 1,000 pre-orders just one week after declaring its entry into the Korean market.

On the 24th, BYD Korea revealed that the number of pre-orders for the compact electric sport utility vehicle (SUV) ATTO 3, which was unveiled on the 16th, had reached 1,000 units as of the afternoon of the 23rd.

Among the pre-order customers for the BYD ATTO 3, 99% chose the higher trim ATTO 3 Plus, and the regional distribution was 29% in Seoul, 34% in Gyeonggi, and 37% in other areas.

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The BYD ATTO 3 is the brand’s best-selling model, having sold over one million units worldwide since its launch in 2022. Equipped with BYD’s Blade Battery, it can travel 321 km on a single charge and features various driving and safety assistance functions. Notably, it also incorporates Korea-specific services such as T map mobility service and the domestic music platform FLO.

Launched in two trims, the BYD ATTO 3 is priced at 31.5 million KRW for the base model and 33.3 million KRW for the higher trim ATTO 3 Plus (before applying electric vehicle purchase subsidies and tax benefits).

Jo In-cheol, head of BYD Korea’s passenger car division, said, "Although BYD’s passenger car brand has just started, we are grateful for the higher-than-expected interest and positive evaluations from domestic customers. We will do our utmost to prepare the highest quality products and services before vehicle delivery to meet the expectations of customers who chose BYD."

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