Amorepacific's 'Estra' Targets US Market... "Partnership with Sephora"

Published 22 Jan.2025 11:07(KST)

Targeting Sensitive Skin Customers with the Launch of the Atobarrier365 Line

Amorepacific's 'Estra' Targets US Market... "Partnership with Sephora"

Amorepacific's derma (skin treatment) beauty brand Estra announced on the 22nd that it is accelerating its global business expansion by officially entering the U.S. market.

Amorepacific recently recognized the growing interest in derma skincare products in the U.S. market and decided to launch Estra in the U.S. To this end, it formed a strategic partnership by signing an exclusive agreement with Sephora, the world's largest cosmetics retailer. Starting next month, Estra products will be sold at over 400 Sephora stores nationwide across the U.S. as well as online at Sephora.com.

Estra aims to target the sensitive skin customer base in the U.S. The first products to be introduced will be from Estra's signature Atobarrier365 line. This includes six products such as the Atobarrier365 Cream, Estra's bestseller, along with Bubble Cleanser, Hydro Essence, Lotion, Soothing Cream, Mist, and a bestselling trial kit.

An Estra representative stated, "We will strive to raise awareness as a K-beauty derma brand based on the know-how acquired through collaboration with skin experts and over 40 years of research capabilities."

Meanwhile, Estra is a product that combines the derma heritage originating from Taepyeongyang Pharmaceutical and Amorepacific's research expertise. It has already entered the Japanese, Vietnamese, and Thai markets, and plans to actively expand its global presence through its entry into the U.S. market.