NVT, Cashslide Enhancement... New Launch of 'Daily Lotto'

by Ryu Hyunseok

Published 17 Jan.2025 15:00(KST)

NBT, the leading reward platform operator in Korea, is continuously advancing the features of its service ‘Cashslide Stepup’.

NVT, Cashslide Enhancement... New Launch of 'Daily Lotto'

On the 17th, NBT announced the official launch of the new app-tech feature ‘Daily Lotto’ through Cashslide Stepup. The company explained that this update focuses on strengthening a sustainable platform ecosystem based on user participation.

‘Daily Lotto’ is a newly revamped lotto-based reward feature within Cashslide Stepup. Users of Cashslide Stepup can complete various missions such as attendance check, inviting friends, and earning points at places within the app, and receive a free ‘Daily Lotto’ ticket composed of 6 automatically selected numbers from 1 to 45.

NBT has structured the reward system by announcing the ‘Daily Lotto’ winning results every Saturday based on the actual lotto draw numbers, providing tangible benefits to winners according to their ranking. The first prize winner must match all 6 numbers and will receive a total prize of 3 million KRW. The second prize is awarded to users who match 5 numbers with 10,000 cash points, and the third prize of 1,000 cash points goes to those who match 4 numbers. Fourth and fifth prize winners are given additional chances to receive ‘Daily Lotto’ tickets.

NBT plans to develop Cashslide Stepup not just as a simple reward platform but as a next-generation app-tech platform by continuously improving user experience. Since the reward system combined with various mission completions leads to a user-friendly participation structure and an intuitive reward system that provides high immersion, the strategy is to focus all app functions on expanding the long-term user base.

The company stated, “Through continuous updates, we plan to offer various app-tech events that anyone can easily and enjoyably participate in, and to enhance personalized user experiences, continuously developing the app in that direction.” They added, “We will move beyond the existing simple consumption-type reward system to pioneer new possibilities for app-tech platforms through interactions connecting daily enjoyment and rewards with users, establishing a sustainable growth model.”