by Roh Woolae
Published 19 Jan.2025 08:00(KST)
Distance and forgiveness have been resolved.
Callaway Golf Korea has unveiled the Elyte driver. It is a new driver series equipped by ‘Team Callaway’ players Ham Jung-woo, Jeon Ga-ram, Bae Yong-jun, Kim Hong-taek, Hwang Yu-min, and Lee Ga-young. The ‘Team Callaway’ players said, "We liked it the moment we saw it," and "After actually hitting it, we were impressed by its performance."
The Elyte driver series consists of four models: Elyte, Elyte X, Elyte TD, and Elyte Max Fast. The Elyte driver offers up to 8 yards longer distance and improved forgiveness. It incorporates three innovative core technologies: a newly designed head shape to maximize speed, a new Ai 10x face optimized for spin and speed, and a crown made of new Thermoforged Carbon material that maximizes the moment of inertia.
The Elyte driver is a new weapon for golfers seeking perfect performance. Its newly enhanced head shape provides aerodynamics optimized for the swing. It features swing speed, forgiveness, and low spin. It also comes with a 13g adjustable weight, allowing adjustment for neutral, draw, or fade shot shapes. The Elyte X driver is suitable for golfers who want the best forgiveness and high trajectory. It adopts an adjustable 13g weight and supports neutral and draw shots.
The Elyte TD driver is a new product for advanced players. It is suitable for golfers who want a smaller head, low spin rate, low launch angle, and neutral or fade shots. It can increase stability by placing heavier weight at the back or set low spin by placing heavier weight at the front. The Elyte Max Fast driver is designed for golfers with moderate swing speed. Its ultra-lightweight design, combined with a light shaft and grip, allows for an easier swing. It increases clubhead speed to achieve maximum distance.
Kim Tae-hoon, Senior Vice President of Marketing at Callaway Golf Korea, said, "The Elyte driver represents the innovation and new standard of Callaway’s driver technology," adding, "It boasts outstanding performance in all aspects a driver should have, including distance and forgiveness, exceeding many golfers’ expectations." He added, "It will provide elite performance to golfers in any situation or condition. The Elyte driver series, which has already received excellent reviews overseas, is expected to gain great popularity domestically following its success in the global market."
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