Dotmill, Glow Safari 'Panda 100' Renewal Open Leads to 138% Increase in Visitors

원본보기 아이콘

Dotmill, an immersive media theme park company, announced on the 17th that since Glow Safari was newly revamped with the ‘Panda 100’ theme, the number of visitors in the first month increased by 138% and sales rose by 156% compared to before the renewal.

‘Panda 100,’ newly introduced on November 22 last year at Glow Safari inside Starfield Anseong, centers around a unique story where 100 pandas deliver light. It utilizes advanced media art technologies such as projection mapping, media interactive, and holograms to create a vivid world of pandas. Visitors can enjoy a fantastic adventure alongside the pandas through this immersive experience.

Glow Safari consists of 10 themed zones, each offering various adventures and experiences. In particular, the ‘Panda Valley’ and ‘Ice Panda’ zones, designed for young visitors, have received enthusiastic responses. ‘Panda Valley’ is a sand playground where visitors can feel the texture of nature, while ‘Ice Panda’ is a ball pit area reminiscent of a snow-covered winter kingdom, creating unforgettable memories for family visitors.

The rapid growth in visitors and sales recorded after the renewal proves that the fusion of advanced technology and differentiated content is receiving positive reactions from visitors. Based on its in-house content production capabilities, Dotmill has a system that can complete renewal work in just a few hours and the ability to quickly respond to rapidly changing market trends and customer needs.

Especially, the winter vacation season is a period when visits from families and children increase, perfectly matching Glow Safari’s main target audience. During the vacation, the experiential content and educational elements of ‘Panda 100’ are expected to provide children with both learning and fun, and offer parents valuable leisure time, making it highly attractive.

A Dotmill representative stated, “We expect the experiential content of Glow Safari to bring great satisfaction to family visitors during the vacation season,” adding, “It will establish itself as a space where children and parents can spend special time together, thereby continuing the upward trend in visitors and sales.”

Meanwhile, Dotmill started in 2015 with immersive content orders and has built stable achievements in the B2B and B2G sectors. Currently, it is expanding its activities into the B2C area, operating various immersive media theme parks in the metropolitan area and Jeju Island. Moving forward, the company plans to continuously introduce creative content that combines storytelling and technology and actively expand into the global market.

© The Asia Business Daily(www.asiae.co.kr). All rights reserved.