Kia Begins Mass Production of India Strategic Model 'Sirose'... 10,000 Pre-Orders Success

Kia is starting full-scale mass production of the new global strategic model Syros at its plant in India. Syros is a locally tailored compact sport utility vehicle (SUV) developed by Kia to target emerging markets.

On the 16th (local time), Kia announced on the 17th that it held a ceremony to commemorate the start of Syros production at its plant located in Andhra Pradesh, India.

About 200 executives and employees attended the ceremony, including Kia President Song Ho-sung, Lee Tae-hoon, Head of Global Business Management Division, and Lee Kwang-gu, Head of India Regional Headquarters.

Kia held a mass production ceremony for the compact SUV Seltos at its factory in Andhra Pradesh, India, on the 16th (local time). At the ceremony, Kia President Song Ho-sung (pictured, right side of the vehicle) and other officials took a commemorative photo. Photo by Kia

원본보기 아이콘

Kia first unveiled Syros worldwide in India last December and conducted thorough market analysis to create a customized vehicle ahead of local production and sales.

The name Syros is derived from the island of Syros in the Cyclades, Greece. It reflects the image of Syros Island, where tradition and Western culture harmonize, symbolizing Kia’s intention to offer differentiated product value compared to competing models.

As an urban SUV, Syros is equipped with various advanced features and a smart connectivity system, along with bold design and a comfortable interior space.

In particular, Kia applied sliding and reclining functions to the rear seats, as well as ventilated seats, and equipped the vehicle with advanced driver assistance systems and a dual panoramic sunroof to provide the best-in-class mobility experience in the same segment.

원본보기 아이콘

Syros has already received 10,258 pre-orders, signaling strong sales prospects in the Indian market.

Kia will reveal the price of Syros in the Indian market on the 1st of next month and begin sales. The company plans to expand sales markets to the Asia-Pacific, Latin America, and Africa-Middle East regions.

President Song said, "Kia’s new model Syros incorporates customers’ feedback with various advanced features and a comfortable interior space," adding, "Through Syros, we will continuously provide differentiated value to local customers in India and further strengthen our position in the Indian market."

© The Asia Business Daily(www.asiae.co.kr). All rights reserved.