Hana Financial Group Selects 'G-Dragon' as New Model

▲ G-Dragon selected as the new model for Hana Financial Group [Photo by Hana Financial Group]

원본보기 아이콘

Hana Financial Group announced on the 12th that it has selected the icon of innovation across generations and the era, 'G-Dragon,' as the group's new advertising model.

Regarding the selection of G-Dragon as the new model, Hana Financial Group explained, "G-Dragon's trendy and creative image, showcasing creative sensibility and distinctive music, aligns with the group's direction of building an innovative platform unique to 'Hana' under the vision of 'Finance for Everyone Connected by Hana,' creating new value in finance."

G-Dragon is a top artist and an icon of innovation and the era, demonstrating unparalleled individuality not only in music but also in fashion and art. This synergy between Hana Financial Group, which has achieved top results in its field as a 'leading bank,' and G-Dragon, known as a 'number one artist,' is generating great expectations.

Recently making a spectacular comeback after seven years, G-Dragon not only dominated various music charts upon his return but also set records such as 100,000 'likes' in the shortest time on music sites and a cumulative 88 million views on year-end stage performances, proving his royal return.

On January 11th at 11:11 PM, emphasizing the meaning of 'Hana' (one), G-Dragon revealed a finger pose symbolizing 'Hana' through nail art on his personal SNS account. At the same time, Hana Bank, a major affiliate of Hana Financial Group, also released an image reminiscent of G-Dragon on its social network service (SNS) account.

This is a new way of unveiling a model that has not been seen before in the financial sector. Starting with this, the synergy between Hana Financial Group, which has carried out innovative branding activities such as the 'Hana Playlist Concert' enjoyed by all generations and brand experience marketing targeting the MZ generation like 'Seongsu International Airport,' and G-Dragon, who has pioneered unique areas in culture and arts, is drawing attention.

G-Dragon, the new model of Hana Financial Group, said, "I find this partnership with Hana Financial Group, which has always carried out interesting marketing, even more meaningful and special. I am very excited because I think we can try new attempts in advertising and marketing that have never existed before."

Following Son Heung-min, Lim Young-woong, Ahn Yujin, and Kang Ho-dong, Hana Financial Group has built an overwhelming lineup of models and plans to carry out optimized branding activities by developing messages tailored to each model's symbolism and customer needs.

A Hana Financial Group official said, "Following Son Heung-min's healthy leadership, Lim Young-woong's warm consideration, Ahn Yujin's young and bright energy, and Kang Ho-dong's reliable partnership, G-Dragon's trendy and creative character has been added. We will provide new and creative brand content so that more customers can look forward to a better financial tomorrow."

© The Asia Business Daily(www.asiae.co.kr). All rights reserved.