Fashionista Yoo Hyun-joo Wears The Siena Life

Premium golf wear brand The Siena Life is sponsoring popular Korean Ladies Professional Golf Association (KLPGA) Tour star Yoo Hyun-joo.

Yoo Hyun-joo is posing at the sponsorship signing ceremony with The Siena Life. Photo by The Siena

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On the 8th, it was announced that a sponsorship signing ceremony with Yoo Hyun-joo was held at the Seoul Cheongdam flagship store. Yoo Hyun-joo will serve as The Siena Life ambassador in 2025. She will wear The Siena Life’s stylish golf looks both on the field and in daily life. Yoo said, "The Siena Life’s emphasis on the harmony between sports and fashion was a major attractive point for me. I like the sophisticated and luxurious materials and colors that blur the line between sportswear and everyday wear." She added, "There are many fashionable designs that can be enjoyed in daily life as well. I believe they are enough to capture the tastes of female golfers."

Yoo Hyun-joo debuted on the KLPGA Tour in 2011. As a professional athlete, she is active not only on the field but also in broadcasting. She has the largest number of Instagram followers among domestic golf players, with 390,000 followers. Since 2020, she has ranked in the ‘Top 5’ of popular KLPGA search terms every season. Known as the ‘Fashionista on the Field,’ all the products she wears have sold out. She served as a host on SBS’s ‘Pyeonmeokgo Gongchiri’ from season 1 through season 5. In 2022, she won the SBS ‘Entertainment Awards Show & Sports Division Social Star Award.’

The Siena Life is strengthening its external promotion by adding popular star Yoo Hyun-joo as an ambassador this year, following ‘Golf Queen’ Park In-bee in 2024. The Siena Life is a premium golf wear brand inspired by nature and culture. It offers a variety of styles, including not only on-course rounding looks but also daily wear and resort looks for travel.

The Siena Life can be found at The Siena Lounge Cheongdam 1st floor flagship store located in Seoul’s Lotte Department Store main branch, Jamsil branch, Incheon branch, Shinsegae Department Store Busan Centum City branch, and the luxury shopping street in Cheongdam-dong. The Siena Group operates a comprehensive resort business encompassing housing development and architecture, including the 7-star The Siena Resort, The Siena Country Club Jeju, and The Siena Lounge Cheongdam.

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