Japan Mom's Touch signs franchise contract with local company... "Expanding to 30 stores within the year"

Mamstouch is accelerating the expansion of its ‘Mamse-kwon’ zone in mainland Japan starting from the new year.

On the 8th, Mamstouch announced that on the 7th, its Japanese subsidiary Mamstouch Japan signed a franchise agreement with the local company Doors.

At the franchise contract signing ceremony held on the 7th at the Mom's Touch Japan corporate office in Shibuya-ku, Tokyo, Son Jin-wook, head of Mom's Touch Japan (right), and Yagi Zen, CEO of Doors, are taking a commemorative photo. Photo by Mom's Touch & Company

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Doors, established in 1929, is a local company engaged in a wide range of businesses including dining, aesthetics, resorts, and public infrastructure maintenance. With a high understanding of Korean dining culture, having successfully operated Korean restaurants centered on Korean-style BBQ in Iwate Prefecture, Japan, Doors is regarded as a partner capable of successfully establishing Mamstouch’s first local franchise store.

In addition to the first franchise agreement with Doors, Mamstouch has completed negotiations for franchise corporate agreements with multiple local companies. Accordingly, the company plans to prioritize opening franchise stores in key commercial areas within Tokyo, such as Harajuku, Shinjuku, and Ikebukuro, by the first half of this year, aiming to open a total of 30 franchise stores by the end of the year, accelerating the expansion of its local franchise business.

A Mamstouch representative said, “Following the successful opening and operation of Mamstouch Shibuya last year, which quickly established a foothold in the competitive Japanese dining market, we expect this year to be the first year in which tangible results from our full-scale franchise business will become visible. Considering the business culture and pace of market entry of local Japanese companies, we are implementing a customized store opening strategy optimized for the local market, and we are continuously reviewing various business models including master franchises and joint ventures.”

Meanwhile, Mamstouch Shibuya, which opened in mid-April last year, has become a landmark representing K-dining culture in Japan, with an average daily customer count reaching 2,000 even after nine months. After reaching 100,000 cumulative visitors within 40 days of opening, it achieved 500,000 cumulative visitors by the end of December, eight months after opening, demonstrating its enduring popularity.

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