CJ Freshway to Supply Food Ingredients Worth 15 Billion KRW Annually to Slow Cali

CJ Freshway announced on the 6th that it will supply ingredients worth 15 billion KRW annually to Slow Cali. Slow Cali, established in 2018, is Korea's first poke franchise brand and currently operates 160 stores nationwide.

Photo of the menu at Poke specialty store 'Slow Cali'. Provided by CJ Freshway

원본보기 아이콘

Earlier, CJ Freshway signed a contract with Slow Cali in October last year and decided to start supplying ingredients from this year. CJ Freshway plans to deliver key poke ingredients such as salmon and vegetable mixes through its cold chain logistics network. It also created a store operation manual for managing client stores. The manual includes hall and kitchen operations, customer service, hygiene management, and ingredient storage methods. Additionally, CJ Freshway is discussing the possibility of featuring Slow Cali's signature menu items in 'Snack Pick,' a ready-meal takeout corner operated for group meal clients.

A CJ Freshway representative said, "This Slow Cali contract is the result of collaboration among various departments including sales, product, and logistics to propose the optimal solution," adding, "We will spare no effort to support Slow Cali as a business partner, not just a simple ingredient supplier, so that it can establish itself as Korea's representative poke brand."

© The Asia Business Daily(www.asiae.co.kr). All rights reserved.