Entering the Highlight Hall as 'Samsung', Leaving as 'LG'... CES 2025 'Battle' Preparations Accelerate

Our companies are securing prime spots at the world's largest electronics and information technology (IT) expo, 'CES 2025,' and are stepping up preparations to showcase their capabilities during the four-day 'technology battle.'

On the 5th (local time), two days before the official opening of CES 2025, the exhibition halls at the Las Vegas Convention Center in the United States are bustling with the installation of booths by various companies. Amid the busy construction throughout the exhibition halls, our companies are securing spots that are sure to capture visitors' attention and setting up their booths.

Samsung Electronics has set up its booth in a location immediately visible upon entering through the east entrance of the Central Hall. The Central Hall is known as the highlight venue of CES 2025, where booths of globally renowned major companies are concentrated. Among these, the east entrance is expected to be one of the main 'spots' in the exhibition hall with heavy foot traffic. Outside the east entrance is a large parking lot. Visitors who come to the Central Hall by shuttle bus or private vehicles must use the east door, making it inevitable for them to encounter Samsung Electronics' booth. Samsung Electronics was also allocated the largest space among participating companies, measuring 3,368㎡ (approximately 1,019 pyeong) for this exhibition.

Turning right directly in front of Samsung Electronics' booth, one can see a billboard as large as the entrance of LG Electronics' booth. LG Electronics' exhibition booth is located at the west end of the Central Hall, a spot that seems fitting to conclude the viewing experience. Billboards are placed on various walls near the booth. LG Electronics' slogan, 'Life's Good,' is prominently displayed in the center. Just below it is the phrase 'Affectionate Intelligence,' which redefines artificial intelligence (AI) to align with the company's vision. LG Electronics' billboards are hung in various sizes along the corridor walls, even as visitors exit through the west door of the Central Hall. Other Korean companies have also secured relatively good locations for their booths. LG Innotek is positioned at the entrance of the area where company booths are clustered inside the West Hall. SK Group, featuring SK Telecom and SK Hynix at the forefront, is exhibiting in the Central Hall alongside Samsung Electronics and LG Electronics. Lotte Innovate is showcasing its technology and products in the North Hall. Our startups are presenting their technologies and products at the 'Eureka Park' on the first floor of the Venetian Expo. Eureka Park is expected to be a fiercely competitive arena with over 1,000 startups from around the world, including Korea, France, the Netherlands, Taiwan, and Japan, participating in the exhibition.

Meanwhile, as the number of participating companies at CES increases every year, the Consumer Technology Association (CTA), which organizes the exhibition, and the city of Las Vegas have been expanding the convention center. Construction is underway to further expand the western space of the Central Hall. An on-site official stated, "The construction will continue during CES 2025." This means the construction is not only for this year's exhibition but also for future ongoing exhibitions. Approximately 4,500 companies from about 160 countries worldwide are participating in this CES 2025. Local officials estimate that Las Vegas enjoys an economic effect of $190 million (about 279.6 billion KRW) each time CES is held annually.

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