Samsung Display Partners with Dolby for Automotive OLED Collaboration

by Moon Chaeseok

Published 19 Dec.2024 09:10(KST)

Updated 19 Dec.2024 09:43(KST)

Simplified Certification Process for Introducing Dolby Vision with Samsung OLED

Samsung Display is strengthening its leadership in the organic light-emitting diode (OLED) market for vehicle displays by collaborating with immersive entertainment experience company Dolby Laboratories. This partnership is expected to enhance synergy by simplifying evaluation and certification processes.

On the 16th (local time), officials attending the signing ceremony of the Memorandum of Understanding (MOU) for the business partnership between Samsung Display and Dolby Laboratories held at Dolby headquarters in San Francisco, USA, are posing for a commemorative photo.
Patrick Rossi, Vice President of Strategic Partnerships and Head of Korea Business at Dolby Laboratories (third from the left), John Jacobs, Senior Director of Display Sales at Samsung Display America (fourth from the left). Provided by Samsung Display

On the 16th (local time), Samsung Display announced on the 19th that it had signed a memorandum of understanding (MOU) to jointly promote Dolby's premium high dynamic range (HDR) video technology, 'Dolby Vision,' and vehicle-optimized OLED displays.

Samsung Display explained that through this agreement, when automobile manufacturers adopt Samsung OLEDs and implement Dolby Vision, the evaluation and certification process will be simplified, significantly shortening the evaluation period.

Choi Yong-seok, Executive Director of Sales at Samsung Display, said, "Through this collaboration, Samsung will solidify its technological leadership in the vehicle display market. We will set new standards for vehicle display image quality and provide the best driving experience for drivers and passengers."

Andre Eret, Senior Director of the Automotive Business Division at Dolby Laboratories, stated, "We are very pleased that Dolby Vision, which delivers vivid images, combined with Samsung Display’s industry-leading OLED technology, can provide more customers with an immersive in-vehicle entertainment experience."

Samsung Display plans to set up a next-generation vehicle OLED experience zone at CES 2025, the world’s largest IT and electronics exhibition, to be held in Las Vegas, USA, in January next year.