FSN "Adqua wins the sole Grand Prix at the '2024 Korea Digital Advertising Awards'"

Adqua Interactive, a subsidiary of FSN (hereinafter Adqua), announced on the 12th that it won the grand prize, the highest award, exclusively at the ‘2024 Korea Digital Advertising Awards (KODAF 2024).’

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The Korea Digital Advertising Awards (KODAF) is the largest digital advertising awards ceremony in Korea, hosted and organized by the Korea Digital Advertising Association. It selects and awards innovative digital-centric advertising campaigns every year amid the rapidly changing digital environment. At this year’s ceremony, Adqua won a total of nine main awards, including the grand prize, continuing its 12-year streak of consecutive wins at the awards.

The advertisement that won the highest honor, the grand prize, was ▲KB Insurance Direct’s ‘T-map Illegal Weapon Storage Campaign.’ To raise awareness about the dangers of drunk driving, the campaign used AI fake voice technology to transform the voice of a friend casually talking about drunk driving over the phone into the voice of a beloved family member, thereby awakening a sense of caution about drunk driving.

Adqua once again proved itself as a leading company in the related field by winning three awards with AI-utilized campaigns. At this awards ceremony, alongside the grand prize for KB Insurance Direct’s ‘T-map Illegal Weapon Storage Campaign,’ ▲Daedamo.com’s ‘Daedamo AI Project’ and ▲ABC Mart’s ‘2024 Blue ABC Day Campaign’ won the integrated marketing grand prize and the AI creative gold prize, respectively.

Earlier this year, Adqua established Aidea Lab., a specialized AI organization, and began actively expanding its AI advertising business. This award is an achievement made in the first year since the establishment of Aidea Lab. Recently, Adqua has been expanding its AI capabilities into the IP field and is planning to develop its own AI solutions. As such, Adqua is expected to firmly establish itself as the most influential company in the domestic AI advertising industry.

In addition, Adqua won a total of nine main awards at this ceremony, including ▲Subway Korea’s ‘Subway Avocado Campaign’ with a silver prize in the integrated marketing category, ▲Lotus Cars Korea’s ‘2024 Lotus Digital Campaign’ with a silver prize in the integrated performance category, ▲LG Uplus’s ‘Galaxy S24 Uplus Benefit King Campaign’ with a bronze prize in the integrated marketing category, ▲Binggrae’s ‘Binggrae Acapella Branding Campaign’ with a bronze prize in the integrated marketing category, ▲Emart’s ‘Lifestyle Class Campaign: Manifesto Edition’ with an excellence award in the digital video category, and ▲Yuhan-Kimberly’s ‘Yuhan-Kimberly 40th Anniversary Campaign: Thank You Forest’ with an excellence award in the digital signage category.

Jung Geon-young, CEO of Adqua, said, “We have achieved a total of nine awards, including the grand prize, the highest honor at this ceremony, recognizing Adqua’s creativity and technological capabilities, and we have been able to continue our 12-year consecutive winning record.” He added, “We will accelerate innovation in AI-based digital advertising centered on Aidea Lab. and present campaigns that provide new value to clients, partner brands, and consumers.” He continued, “As we are expanding our AI capabilities into the IP field and planning to develop our own solutions, we will become the most influential company in the AI advertising sector as well.”

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