Starbucks Launches 'Carry the Merry' Campaign with 500 Million Won Fundraising

Starbucks Korea announced on the 12th that it will carry out the 'Carry the Merry' event, which donates up to 500 million KRW to local communities by creating a fund from a portion of store revenues.

Carry the Merry is Starbucks' largest annual fundraising event. It started in 2020 and is now in its fifth year.

Starbucks Korea will hold the 'CARRY the MERRY' event from the 13th to the 31st, during which a portion of the store's proceeds will be allocated to a fund to deliver up to 500 million won to the local community. Photo by Starbucks

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This year's event will take place nationwide from the 13th to the 31st. When customers order a Starbucks Strawberry Latte or Santa Bearista Cake, 1,000 KRW per item will be automatically added to the fund.

Starbucks plans to donate the raised funds to 28 organizations, including the Resource Circulation Social Solidarity, Jeju Olle, Beautiful Store, and Hanmaeum Blood Center. The funds will be used for eco-friendly activities, support for pediatric cancer surgery costs, and employment activation projects for vulnerable groups.

Jung Hyun Son, CEO of Starbucks Korea, said, "The Carry the Merry event is meaningful as a social contribution activity carried out together with our customers," adding, "We will continue to lead sharing practices for local communities through various programs."

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