‘Multibook Cafe Meodeun', Offering Prospective Franchisees a One-Week Hands-On Operation Opportunity

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Inpool Co., Ltd., which operates the premium board game comic cafe 'Meodeun,' announced that it will offer prospective franchisees the opportunity to run a store themselves for one week.

The direct operation system is designed to help prospective entrepreneurs who are not familiar with store management understand the system and business model provided by Meodeun before making a decision to start a business. Through this, prospective franchisees can gain confidence in the business viability and accumulate practical experience before full-scale entrepreneurship.

Recently, Ja-kyung Oh, who gained operational experience at the Meodeun Suwan branch, said, “Through the direct operation and training program supported by the headquarters, I gained confidence in the multi-book cafe business while running a directly managed store.” Ms. Oh has signed a franchise contract for the Meodeun Sangmu branch and is currently undergoing interior construction.

The reason Meodeun offers such direct operation opportunities is to aim for ‘S-grade stores’ with differentiated competitiveness. Instead of simply focusing on increasing the number of franchises, they select only premium-grade stores based on thorough commercial area analysis and concentrate on maximizing the profitability of each franchise. Inpool Co., Ltd.'s position is that only when franchises have strong competitiveness can they dominate the market, and securing high operating profits for franchises is essential for the brand’s long-term success.

Also, aiming to be a leading brand in multi-book cafe content, Meodeun does not define itself as a single industry such as board game cafes, comic cafes, study cafes, or OTT room cafes, but aspires to be a complex cultural space where books, comics, board games, puzzles, study, OTT movies, and dramas can all be enjoyed in one place. They judged that the multi-book cafe business, which can flexibly combine various contents, is truly a blue ocean business.

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Meodeun’s will to pioneer a new market can also be seen in its equity sharing system for prospective franchisees. This system, designed for prospective franchisees with insufficient budgets, involves investing in them through crowdfunding and distributing profits according to the investment ratio. Rather than temporary financial support such as loans, it is a support system focused on the future and growth, and it is being applied sequentially starting with prospective franchisees currently on the waiting list.

An official from Inpool Co., Ltd. said, “Our goal is to realize a new paradigm of a unique and unparalleled book cafe that has never been seen before through easy operation and management, diverse experiences, and high profitability,” adding, “We hope prospective entrepreneurs will directly experience the creative and innovative trends pursued by Meodeun through the direct operation opportunity.”

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