Mediance Ranks No.1 in Infant Products for 10 Consecutive Years at China’s ‘Guanggunje’

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Mediance, a company specializing in infant lifestyle products, announced that it ranked first in the infant detergent category at China’s largest shopping festival, the ‘Guanggun Festival,’ in 2025.

With this achievement, Mediance’s B&B brand has secured the number one sales position for 10 consecutive years.

Mediance’s ability to enhance its status as a ‘K-Brand’ in the Chinese local market is attributed to its effective localization strategy through active communication. Since 2009, the company has consistently participated in the world’s largest infant and maternity expo, 'CBME (Children Baby Maternity Expo),' raising its profile and establishing a local subsidiary to maintain active engagement.

A Mediance representative stated, “We are seeing growing expectations that our steady performance overseas, beyond the domestic market, will serve as a growth momentum going forward,” adding, “We plan to actively explore other global markets besides China to continue our growth trajectory.”

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