The Grand Prize in Home&Shopping SME Idea Contest Goes to 'Diabetes Control Chili Pepper Drink'

Home&Shopping announced on the 21st that it held the '2024 Small and Medium Enterprise (SME) Idea Product Contest' for mutual growth with SMEs. Now in its 4th year, this contest was planned with the purpose of supporting SME idea products that face difficulties in securing sales channels.

The contest was open to all SMEs, and excellent teams were selected through a comprehensive evaluation of product originality, business potential, and sustainable growth. At the awards ceremony held on the 17th at Home&Shopping headquarters in Magok-dong, Seoul, a total of three products were awarded out of 45 entries.

Attendees of the 2024 Small and Medium Business Idea Contest award ceremony are taking a commemorative photo.

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The grand prize went to H&Fi's Afterdown (a chili pepper drink for diabetes control), recognized for its marketability. The excellence award was given to Protein Rice (Innocent Foods), and the special award went to Chuncheon Soup Tteokbokki Dakgalbi (Geumbo Foods).

Home&Shopping plans to provide various benefits to the winning companies, including prize money, certificates, opportunities for home shopping broadcasts, support for sales channels, and preferential sales commission rates during broadcasts.

A Home&Shopping official stated, “We support all SMEs participating in the contest and will further consider opportunities for mutual growth with SMEs facing difficulties in securing sales channels beyond the participating companies.”

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