Ildong Foodis 'Hi-Mune' Sales Surpass 500 Billion KRW... After 4 Years and 6 Months

Ildong Foodis announced on the 21st that ‘Hi-Mune Protein Balance’ has achieved cumulative sales of 500 billion KRW in 4 years and 6 months since its launch.

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Since its release in 2020, Hi-Mune has contributed to expanding consumer awareness of the importance of protein intake and helped broaden the foundation of the protein product market. Based on this, Hi-Mune has continuously introduced products that satisfy various consumer needs and tastes through ongoing product renewals and lineup expansions.

This translated into sales success. Hi-Mune recorded sales of 30 billion KRW in its first year alone, and in 2021, it achieved cumulative sales of 130 billion KRW, securing the top brand position in the protein market. Subsequently, Hi-Mune reached cumulative sales of 300 billion KRW in 2022, 400 billion KRW in 2023, and this year surpassed 500 billion KRW, continuing its high-growth sales trajectory.

An Ildong Foodis representative said, “With our expertise and technology in developing products based on goat milk protein and excellent product quality, the recent operation of the Chuncheon 3rd factory has enabled more precise production and quality control.”

Meanwhile, Ildong Foodis is accelerating the strengthening of its beverage product lines, such as Hi-Mune Caremate and Hi-Mune Active, through the newly established Chuncheon 3rd factory.

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