Coupang Eats Exclusive Yoajeong X Jjanggu Is Impossible Collaboration Promotion

원본보기 아이콘

The yogurt ice cream brand ‘Yoajeong (The Standard of Yogurt Ice Cream)’ has announced that its collaboration event with the popular animation ‘Jjanggu-neun Motmallyeo (Crayon Shin-chan)’ has sparked a frenzy, with the Jjanggu special keyrings given as gifts upon ordering collaboration menus selling out rapidly, prompting restocks at stores.

The Yoajeong and Jjanggu collaboration event was exclusively held on Coupang Eats, launching the collaboration menus ‘Jjanggu Jjanga’s Sweet Choco set’ and ‘Tteoknip Village Patrol’s Refreshing Fruit set.’ Customers who ordered the Yoajeong X Jjanggu collaboration menus received one of ten types of Jjanggu special keyrings randomly as a gift.

Exclusive to the Coupang Eats channel, a first-come-first-served 2,000 KRW discount coupon and up to 15,000 KRW random discount coupons were offered as part of a bold price promotion, resulting in the rapid depletion of the two Jjanggu collaboration menus and the special keyrings given with purchase.

Although the promotion was scheduled to end once the keyring stock was depleted, due to strong consumer support, restocking is currently underway. Additionally, throughout the remaining month of October, Yoajeong will be available in Jjanggu special illustrated containers for all orders, including in-store, takeout, and delivery channels.

A Yoajeong representative stated, “The first collaboration between Yoajeong and Jjanggu has received enthusiastic responses from customers,” adding, “We are grateful for the overwhelming inquiries about promotion restarts and additional restocks due to early sell-outs, and we plan to continue various collaborations and promotions with different companies and brands, so we ask for your continued interest.”

© The Asia Business Daily(www.asiae.co.kr). All rights reserved.