Coway Selected as One of Korea's Top 100 Brands in Q3

by Kim Chulhyun

Published 10 Oct.2024 15:08(KST)

Updated 10 Oct.2024 15:12(KST)

3rd Quarter Overall 30th Place... Water Purifier Brand 1st Place

Coway announced on the 10th that it has been selected as one of the ‘Top 100 Brands in Korea’ for the third quarter of this year by Brandstock, a brand value evaluation company.

The Top 100 Brands in Korea is a system that selects the top 100 brands with the highest scores among about 1,000 brands across more than 230 major domestic industry sectors, based on the patented brand value evaluation model BSTI (Brand Stock Top Index).

Coway Icon Ice Water Purifier

In this survey, Coway scored a total of 862.5 points out of 1,000 on the BSTI, rising two ranks from the previous quarter to 30th place, achieving the highest rank in the water purifier category.

Leading with the best-selling ‘Icon Series,’ which has surpassed cumulative sales of one million units, Coway created a new trend in the water purifier market and enhanced its brand status as a distinguished leader in water purifiers. The Icon water purifier series has received positive reviews from consumers for incorporating all the innovations needed in the kitchen, such as compact design, ease of use, and ease of maintenance.

A Coway representative said, “As a company leading the water purifier industry, we have continuously invested in and developed technologies to provide customers with differentiated water purifier and ice water purifier products,” adding, “We will continue to enhance our brand value by offering innovative technologies, products, and services that make customers’ lives richer and more convenient.”