[Special Stock] F&F Expands China Business Despite 'China Run', Reaches 70,000 Won in Two Months 'Ddaggeo Sheshe'

by Oh Yukyo

Published 27 Sep.2024 10:33(KST)

Highlighting China-related Stocks Benefiting from China's Economic Stimulus
Continued Business Expansion Despite China's Economic Downturn
Inclusion in Value-Up Index Also a Positive Factor

Is the sincerity toward China finally coming to light? 'China enthusiast' F&F recorded a nearly double-digit increase, reaching the 70,000 won mark for the first time in over two months. Amid the excitement over China's large-scale economic stimulus measures boosting China-related stocks, F&F also appears to be benefiting as a beneficiary stock.

[Special Stock] F&F Expands China Business Despite 'China Run', Reaches 70,000 Won in Two Months 'Ddaggeo Sheshe' 원본보기 아이콘

As of 10:18 AM on the 27th, F&F was trading at 71,300 won, up 8.85% (5,800 won) from the previous close. This is the first time F&F's stock price has surpassed 70,000 won since July 18. During the 'Black Monday' in August, F&F's stock price fell below the 50,000 won level, hitting a low of 47,150 won. Since then, it has shown a gradual upward trend, and recently surged due to positive news originating from China.


F&F is traditionally classified as a beneficiary stock of China. Chairman Kim Chang-soo purchased the trademark rights for Major League Baseball (MLB) in the United States in 1997, and MLB became a hit in China. Starting with the first store in 2020, the number of stores surpassed 1,000 last year, showing tremendous growth in a short period. Even as Korean companies across industries reduced or withdrew their China operations due to China's economic downturn in recent years, F&F expanded its business in China. Last year, it launched the Italian outdoor brand 'Duvetica' in China, and as of the end of June, the number of stores reached 16. F&F China accounts for more than 30% of F&F's total sales, making it a representative 'China enthusiast' company in Korea.


F&F was also recently included in the 'Value-Up Index' announced by the Korea Exchange. The Korea Exchange plans to calculate the Value-Up Index starting from the 30th and introduce an exchange-traded fund (ETF) based on the index. The market expects 'passive funds' to flow into this ETF, and F&F is also anticipated to benefit from this.

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