by Ryu Hyunseok
Published 29 Aug.2024 16:03(KST)
Omni C&S is making a full-scale entry into the B2C (business-to-consumer) mental healthcare market.
Mental tech company Omni C&S announced on the 29th that it will officially launch the brainwave-based brain training solution 'Omnifit Brain' through the crowdfunding platform Wadiz Funding.
The ‘Omnifit Brain’ introduced through this funding is an optimized solution for brain healing and training that applies neurofeedback and brainwave modulation technology. In particular, neurofeedback training involves monitoring real-time changes in brainwaves to induce stable brainwave patterns. Since it is also used in the treatment of conditions such as attention deficit hyperactivity disorder (ADHD), depression, and post-traumatic stress disorder (PTSD), an increase in demand for brain training in the mental healthcare market is expected.
This is the first time Omni C&S is presenting a mental healthcare solution developed exclusively for B2C. The company explained that it plans to expand from its existing B2B (business-to-business) and B2G (business-to-government) focused business structure to B2C, aiming to generate additional sales growth.
Especially since existing brainwave-based mental healthcare solutions were only available at specialized centers and hospitals equipped with expensive professional equipment and solutions, it is expected that consumer access will expand to individual users who want to manage brain health in daily life without cost burdens or spatial and temporal constraints.
A company representative said, "Following COVID-19, as climate change begins to threaten mental health, interest in sustainable mental healthcare solutions is expanding not only at the government and institutional levels but also on a personal level. We will strive to popularize mental healthcare with Omnifit Brain, a brain healing training solution that combines a wearable device developed by KAIST neuroengineers and content verified through clinical trials at Seoul National University Hospital."
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