Cambridge Members Open Customized Theme Pop-up Store 'The One'

by Lee Myeonghwan

Published 29 Aug.2024 15:54(KST)

Exhibition of Main Custom Formalwear 'Ceremony Suit' Line

Kolon Industries FnC Division's menswear brand Cambridge Members announced on the 29th that it will operate a popup store titled 'The One (The Perfect Match and Masterpiece)' with the theme of customization at Seoul Forest Art Tag House until the 10th of next month.

At this popup store, Cambridge Members plans to focus on showcasing the 'Ceremony Suit' line, a tailored formalwear collection, in anticipation of the upcoming autumn wedding season.

Cambridge Members Open Customized Theme Pop-up Store 'The One'

The Ceremony Suit is a tuxedo line made using 'John Cavendish,' a representative British fabric that Cambridge primarily uses. Cambridge has been presenting suits made with John Cavendish fabric since the Fall/Winter (FW) 2019 season. Cambridge not only uses 90% of the domestic supply but also places exclusive orders to use it solely.

At the popup store The One, customers can receive recommendations for formalwear styles that suit their preferences through a mobile webpage format called 'MBTI (My Best Suit Indicator).' It consists of a simple format where users answer 10 questions and receive suggestions for 4 different formalwear styles. The popup store exhibits the entire Ceremony Suit collection of all styles, allowing customers to immediately see their style in person. Customers who wish to try on the suits can make an on-site reservation to try them on for 30 minutes with explanations from the staff.

The popup store The One also features 'Ai.me,' a personalized health functional food recently launched by Kolon Pharmaceutical. Ai.me includes a personalized service that provides necessary nutrients and lifestyle habit guides through analysis of individual health checkup data and AI (artificial intelligence) surveys.

Lee Sang-woo, Cambridge Brand Manager, said, "Kolon FnC's Cambridge and Kolon Pharmaceutical found a common denominator in 'personal customization' and prepared a place to meet customers in Seongsu-dong," adding, "We hope everyone fully enjoys the opportunity to visually and directly experience Cambridge's unique customization expertise."