Lotte Produces Vietnamese Version of 'Shootdori'... Nurturing Soccer Prospects

Lotte Group announced on the 22nd that it held a press conference for the production of season 2 of 'Cau Thu Nhi' (also known as the 'Vietnamese Shootdori') at the L7 Westlake Hanoi Hotel in Hanoi, Vietnam.

Cau Thu Nhi is a content program co-planned and produced by Lotte and Vietnam's national broadcaster VTV for 12 years since 2011. It is an entertainment program that captures the process of discovering and nurturing young football talents in Vietnam. Over 12 years, it recorded an average viewership rating of 10.6%, and the program's recognition reached as high as 64%, making it popular locally. Through this program, Lotte supports related costs to address the lack of football infrastructure.

On the afternoon of the 21st, Lotte held a press conference for the production of 'Cau Thu Nhi' Season 2, focusing on discovering and nurturing promising young football talents in Vietnam, at the L7 West Lake Hanoi Hotel in Hanoi, Vietnam. On the same day, Nguyen Van Hung, Minister of Culture, Sports and Tourism of Vietnam (right), presented a plaque of appreciation to Lee Gap, Head of Communications at Lotte Holdings (left), in recognition of Lotte's contributions to the development of youth football in Vietnam.
[Photo by Lotte]

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The press conference held the day before was attended by Nguyen Van Hung, Minister of Culture, Sports and Tourism of Vietnam; Tran Quoc Tuan, President of the Vietnam Football Federation; and Lee Gap, Head of Communications at Lotte Holdings.

Minister Nguyen expressed gratitude, saying, "We appreciate Lotte's fulfillment of social responsibility by investing in programs for the development of youth football in Vietnam," and added, "We expect to cooperate more in cultural fields including sports in the future." Lee said, "We hope that the new season of Cau Thu Nhi will help discover promising players who will be responsible for the future of Vietnamese football," and "We hope Lotte Group's sincere support reaches the Vietnamese people who have great passion for football."

Starting on the 25th, Cau Thu Nhi season 2 has strengthened its youth football talent development program by signing an agreement with the Vietnam Football Federation. Former Korea Football Association Vice President and football 'legend' Lee Young-pyo will appear as a special coach, and famous Vietnamese football players such as Bui Tien Dung and Ho Tuan Tai will also join. The youth players participating in the program will interact with various football teams in Ho Chi Minh City and Hanoi and receive professional training. Through a total of 10 program episodes, one top youth player selected will be given the opportunity to take a trial for joining Viettel Football Club and participate in training courses.

Meanwhile, since Lotte's first entry with Lotteria in 1996, 19 affiliates including department stores, large marts, and hotels have been conducting business across Vietnam for over 30 years. In particular, Lotte Mall Westlake Hanoi, which opened last September, recently surpassed cumulative sales of 200 billion VND. Additionally, Lotte Ventures Vietnam became the first foreign venture investment corporation to receive corporate registration approval from the Vietnamese government and is about to operate an open innovation fund for investing in local startups. At the end of this month, Lotte plans to hold the 'Donghaeng Festival' together with the Ministry of SMEs and Startups, where Korean small and medium enterprises and small business owners can directly meet with local distribution network officials in Vietnam to discuss market development.

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