[Click eStock] "AudinFutures, Largest US Amazon Sales Share... Global Strategy with Seventeen"

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Independent research firm Value Finder analyzed on the 21st that Audin Futures is actively targeting the global market by selecting ‘S.Coups,’ the leader of the popular boy group Seventeen, as its model.

Audin Futures, established in 2009 and listed on the KOSDAQ market in 2017, is a cosmetics brand and ODM specialized company. It sells its own brand ‘Neogen’ in global markets including the United States. It has hit products such as cleansing pads, toning serums, and metal mascaras.

Lee Choongheon, a researcher at Value Finder, stated in the report on the same day, “As of the first half of this year, Audin Futures’ export ratio is 45.7%, with the Neogen brand accounting for about 90% of exports,” and added, “Currently, more than 60% of Neogen’s sales revenue is generated overseas.”

The researcher explained, “The largest sales channel is Amazon in the United States, where sunscreen and gauze peeling pads are receiving positive responses locally,” and “Additionally, the company has already completed the registration of 114 products in preparation for the MoCRA (Modernization of Cosmetics Regulation Act) that will take effect from July this year.”

He also said, “The export regions are being diversified to the United States, Japan, Russia, Southeast Asia, and others,” and “Especially in August this year, they selected ‘S.Coups,’ the leader of the popular boy group Seventeen, as a model and officially started star marketing.”

He added, “Based on this, they plan to expand sales channels to 30,000 offline stores such as Japan’s Qoo10 and Don Quijote, while actively expanding sales channels in Southeast Asia including Vietnam, Thailand, and Indonesia,” and “In Korea, they are continuously expanding sales channels by entering major channels such as Olive Young.”

Furthermore, he said, “The company’s Chungju ODM factory has a capacity capable of annual sales exceeding 150 billion KRW,” and “The Chungju factory has obtained certifications such as CGMP and ISO 22716, and has also completed the US FDA OTC registration for sun care products.”

He continued, “If the K-beauty trend centered on indie brands continues, it is expected that the number of client companies seeking this company will gradually increase,” and “Additionally, the company plans immediate investment in production facilities according to future demand by utilizing approximately 3,300 pyeong (about 10,900 square meters) of land in Osan purchased in 2018.”

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