'Convenience Store Reception' Jeonggwanjang Launches Everytime Refresh and Max

by Kim Heungsoon

Published 05 Aug.2024 08:40(KST)

Strengthening Related Market Lineup with Two New Products

On the 5th, CheongKwanJang announced the launch of two new products, Everytime Refresh and Everytime Max, to strengthen its convenience store product lineup.

Everytime Refresh is a product that combines ginseng concentrate powder with peppermint flavor to simultaneously boost health and refreshment. It contains propolis, xylitol, and herbal extracts to provide a pleasant cooling sensation in the mouth. The product is designed in a tiny crunchy chewable form for easy consumption.

Jeonggwanjang Everytime Refresh (left) and Max [Photo by KGC Ginseng Corporation]

Everytime Max is a complex formula that combines 1,500 mg of ginseng concentrate with B vitamins, pantothenic acid, and amino acids to enhance daily energy. Lemon concentrate is added to reduce bitterness and provide a sweet and slightly bitter taste.

CheongKwanJang explained that the new products were added in response to the increasing demand for health foods at convenience stores. Previously, CheongKwanJang expanded its convenience store product lineup by introducing HongSamJeong Everytime Balance Fit, Vitality, and HongSamWon. Among these, HongSamJeong Everytime Balance Fit and Vitality each sell over one million units annually at convenience stores. The beverage product HongSamWon has also been steadily loved since entering convenience stores in the early 2000s.

Park Ju-yeon, Chief Senior BM at KGC Ginseng Corporation, said, "As the number of customers interested in health management increases, we plan to continuously launch various products tailored to lifestyles."