by Han Jinjoo
Published 29 Jul.2024 09:24(KST)
City Construction announced on the 29th that it won the grand prize in the Brand & Communication Design category at the 'Red Dot Design Award 2024' with its CI renewed for the first time in 8 years.
The Red Dot Design Award, initiated in 1955 by the Design Center of North Rhine-Westphalia, Germany, is considered one of the world's top three design awards alongside Germany's 'iF Design Award' and the United States' 'IDEA'.
The Red Dot Design Award evaluates various elements comprehensively across three categories: △ Product Design △ Brand & Communication Design △ Design Concept, selecting winners in each field. City Construction submitted its newly introduced CI (Corporate Identity) in the Brand & Communication category and received the award.
City Construction's CI emphasized the company's image moving beyond construction toward greater future value through the slogan 'THINK NEXT.' The letter 'C' in CITY was shaped into a three-dimensional form to add meaning. It was praised for completing a new CI design with a futuristic yet clean image.
This year, City Construction achieved its second award from the world's top three design awards. In March, City Construction won grand prizes in two categories?Communication and Corporate Branding?at the German 'iF Design Award.'
A City Construction official stated, "This award will serve as a driving force for City Construction's new changes to provide the best residential spaces to customers amid the current challenging construction market," adding, "We will continue to develop City Construction through accumulated construction know-how and financial stability."
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