"The Essence of Detergent is Cleaning Power"…Odor and Stain Removal with 'Downy Odor Deep Clean'

Global household goods company Korea P&G announced on the 13th that 'Downy Smell Deep Clean' is gaining attention as the optimal product to solve laundry concerns during the hot and humid summer season.

Downy Smell Deep Clean does not simply mask odors with detergent fragrance but removes the 'odor stains,' which are the cause of unpleasant smells remaining after washing. With deep cleaning technology that penetrates deep into the fibers and Downy's unique powerful formula, it thoroughly eliminates even the fine stains that are the root cause of odors, allowing consumers to enjoy freshness after laundry.

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According to an evaluation conducted by the Korea Consumer Agency in 2023 on 12 liquid detergents for general washing machines, Downy Smell Deep Clean Fresh Clean received the highest grade of 'Excellent' in all three cleaning performance categories. The test areas included ▲contaminants such as oil and soil commonly encountered in daily life ▲stains that are difficult to remove such as blood and ink ▲contaminants secreted from the human body such as sebum. Cleaning tests were conducted on almost all types of stains that can occur in everyday life. Downy Smell Deep Clean Fresh Clean received an 'Excellent' rating in all categories.

A Downy representative stated, "Although various detergents emphasizing different features have emerged due to rapidly changing consumer trends recently, the essence of detergent lies in outstanding cleaning performance," adding, "We expect that Downy detergent, which embodies over 180 years of laundry technology since the brand's inception, will relieve consumers' long-standing laundry concerns by valuing both cleaning power and fragrance."

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