Starting Anew with LS Securities... Declaration of the 'Bold Challenge' Vision

by Cha Minyoung

Published 10 Jun.2024 17:49(KST)

Introducing New CI, Value System, and Brand

Kim Won-kyu, CEO of LS Securities, and the 2023 new employees are taking a commemorative photo at the vision declaration ceremony on the 10th. Photo by LS Securities

LS Securities announced on the 10th that it held a new company name and vision proclamation ceremony, "Let's Start, Make Tomorrow," for its executives and employees.

At the event held on the 5th at the Grand Ballroom on the 3rd floor of Dragon City Convention Tower in Seoul, CEO Kim Won-kyu introduced the new vision, mission, and core values under the theme "Bold Challenge, Creating Tomorrow's Value at LS Securities."

The core values are "Professional Excellence" (Professional), "Leading Change" (Leading), "Respect and Synergy" (Understanding), and "Shared Growth" (Shared growth), abbreviated as "PLUS."

At the event, Chairman Koo Ja-yong of E1, Chairman Jung Eun-bo of the Korea Exchange, and Chairman Seo Yoo-seok of the Korea Financial Investment Association delivered congratulatory messages via video, and performances by invited singers Davichi and Guckkasten were also held.

CEO Kim said, "Through this vision event, I hope all executives and employees are reborn as members of the LS Group," adding, "The 25-year history, which began as E*Trade Securities in 1999 and evolved into eBest Investment & Securities in 2015, has set a new turning point."