"Life Was Wasted"... The Proper Way to Eat Haribo Sparks Buzz on SNS

A method to effectively open the packaging of the famous German jelly brand ‘Haribo’ is becoming a hot topic online.

The British newspaper The Mirror reported on the 4th (local time) that a way to properly open ‘Haribo’ has recently been posted on social networking services (SNS).

German influencer Anna Antonia uploaded the video on TikTok and Instagram on the 1st, and within a week of posting, it has received 2.86 million likes and 610,000 shares, attracting attention worldwide.

How German influencer Anna Antonia opens Haribo video [Image source=Screenshot from Anna Antonia's Instagram]

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According to the method shown in the video, to properly open Haribo, you need to pull down the string located below the small hole at the top of the bag. You don’t need to tear it all open; just open it enough for your fingers to fit in. Pulling both sides like a snack bag or tearing the corner to open the entire horizontal part is the wrong way.

If you have leftover Haribo, you can roll the bag up using this string to seal and store it. The hole is not just for hanging the bag on display racks but also serves as a way to open and store Haribo.

Netizens reacted with comments like, “I’m embarrassed I didn’t know such a simple method until now,” “I’ve wasted 40 years of my life,” and “I want to go back to my childhood with this information.”

Haribo started in Germany in 1920 and has now established itself as a global jelly brand exported to over 120 countries. Especially, the bear-shaped jelly ‘Goldbaren,’ launched in 1960, is Haribo’s representative product and remains very popular to this day.

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