Lotte Construction Provides 'Castling Service' Including Performances and Lectures for Residents

Lotte Construction announced on the 5th that it provided CASTLing services to Lotte Castle residents over the two months of April and May.

Lotte Construction announced on the 5th that it held a Castle Ring event for residents at the 'Lotte Castle Clacia' complex in Gireum-dong, Seongbuk-gu, Seoul.

원본보기 아이콘

CASTLing is a CS service introduced by Lotte Construction in November 2022 to establish an integrated customer satisfaction service and reinforce the brand identity.

This year, based on an analysis of resident types considering the characteristics of each complex, the service was divided into four themes: Festival, Class, Eco, and Clean.

The Festival service is a participatory cultural event composed of various activities such as magic shows, tall clown performances, practical services like knife sharpening and bicycle repair, and food options including coffee trucks.

The Class service offers customized experiential courses such as making centerpieces, decorating succulent plants, and Petiquette (pet etiquette) education. The Eco service consists of programs focused on eco-friendly activities and awareness improvement, including plogging challenges, eco quizzes, and reusable container campaigns.

Lotte Construction encouraged active participation from residents to enhance service satisfaction. Additionally, a Clean service was provided, which is a cleaning service aimed at improving the environment within the complex, including common areas.

A Lotte Construction official stated, "This year’s CASTLing service is expected to have high satisfaction as it is tailored based on the characteristics of each complex and resident type analysis. We plan to continuously provide CASTLing services to contribute not only to residents’ living convenience but also to community revitalization."

© The Asia Business Daily(www.asiae.co.kr). All rights reserved.