Busan One Asia Festival (BOF) Kicks Off... K-POP Stars Take the Stage!

Busan City will host Asia's largest Hallyu festival, the '2024 Busan One Asia Festival (Busan One Asia Festival),' over two days from June 8 to 9.

BOF Big Concert Official Poster.

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'BOF' was first held in 2016 and marks its 8th edition this year, hosted by the city and organized by the Busan Tourism Organization.

As a leading Asian concert that combines Busan's diverse K-Culture and K-POP content, it has become a cultural exchange platform where young people from around the world can gather to enjoy K-Culture together, going beyond a simple K-POP festival.

Starting this year, 'BOF' will be held in June as a major festival signaling the official start of summer in Busan. Top-tier K-POP artists will participate, showcasing the signature BOF group singing and offering fans a variety of attractions for a unique experience.

The '2024 BOF' will kick off with the 'BOF Big Concert' at 7 PM on June 8 at the Busan Asiad Main Stadium. From first-generation to fifth-generation K-POP artists, nine teams will perform, making headlines with every lineup announcement and exciting domestic and international fandoms.

The lineup includes: ▲god ▲Super Junior-D&E (Donghae & Eunhyuk) ▲ZEROBASEONE ▲BOYNEXTDOOR ▲NOWADAYS ▲n.SSign ▲LUN8 ▲H1-KEY ▲Billlie.

This is a rare chance to see the full god group outside of their solo concerts, and all nine teams will perform more songs than in previous years, engaging with both domestic and international audiences.

In particular, a special collaboration stage featuring all performers will serve as an unprecedented grand finale to the 'Big Concert.'

Outdoors, fan-customized participation programs themed around 'K-Beauty,' 'K-Art,' and 'K-Food' will allow Hallyu fans to experience Busan's diverse cultural content, offering a wealth of sights and activities.

Additionally, the 'K-POP Playground,' one of the top 10 projects of the '2023-2024 Visit Korea Year' promoted by the Ministry of Culture, Sports and Tourism and the Visit Korea Committee, will take place from 2 PM on the deck of Sajik Asiad Main Stadium before the 'Big Concert.'

This event, which began in Chuncheon on May 31, will be held in nine regions in a relay format through September, hosting 'K-POP Random Play Dance' competitions to select outstanding participants who will then qualify for the '10th Grand Prix Final.'

On June 9 at 6:30 PM, the 'Park Concert' will be held at Hwamyeong Ecological Park, offering the sweetest healing and relaxation. Four top national vocalists, each with their own unique style?▲MeloMance ▲Paul Kim ▲JUKJAE ▲ONESTAR?will deliver emotional performances against the backdrop of the Nakdong River at sunset.

The 'Park Concert' is free for citizens and domestic and international tourists. Anyone can enter freely on the day of the event without a reservation and enjoy a summer night picnic.

Notably, 'Hwamyeong Ecological Park,' the venue for this concert, is famous for its beautiful sunset along the Nakdong River and is rapidly emerging as a new cultural space in Busan, hosting various performances and experiential events in recent years.

Mayor Park Hyungjoon stated, "For the first time, BOF will be held in June this year, and we are preparing the event with the safety and convenience of domestic and international visitors as our top priority. I hope that visitors to Busan, which is growing as the center of Hallyu, will create many special memories in 'Cultural City Busan' along with K-POP performances."

A city official requested that citizens attending the 'BOF' at Busan Asiad Main Stadium and Hwamyeong Ecological Park use public transportation, as traffic congestion is expected in the surrounding areas.

Further detailed announcements and on-site event news can be found on the official website, Facebook, and Instagram.

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