Shinsegae Centum City, 'Toingkeu' Captivating Generation Z Appears

by Kim Yongu

Published 26 Apr.2024 14:47(KST)

Updated 04 Aug.2025 14:17(KST)

Popular Online Women's Clothing Brand Unveiled

Introducing ‘toinq,’ which captured the hearts of Gen-Z with its lively kitsch charm

Shinsegae Centum City is showcasing the online women's fashion brand ‘toinq’ on the 4th floor New Contemporary until May 1st for Gen-Z customers.

Toinq is a compound word combining ‘toink,’ the sound of a bouncing ball, and ‘unique,’ meaning distinctiveness. It is a women's fashion brand that aims for a vibrant lifestyle based on a unique and trendy sensibility.

Known for its distinctive lively colors and kitsch mood, it has been praised for successfully leading the 23 S/S season through to the F/W season. Each season, it attracts great attention from the Gen-Z generation with its stylish and unique outfits and content, gaining recognition both online and offline.

For customers visiting the store, a collaboration gift of three handmade pipe cleaner dolls has been prepared with Keyrit, a beloved pipe cleaner doll brand that has gained great popularity online.

The three pipe cleaner dolls in toinq’s S/S season colors?green, pink, and blue?are introduced under the names ‘Toto,’ ‘Ing-ing,’ and ‘Kk-k’ respectively. Customers who purchase over 150,000 KRW can receive one randomly as a promotional gift.

Toink store unveiled at Shinsegae Centum City.