Mutandard Opens in Starfield Suwon... 40,000 Visitors in One Week

Casualwear brand 'musinsa standard,' operated by fashion platform Musinsa, announced on the 26th that more than 40,000 customers visited its Starfield Suwon store, which opened in mid-April, within just one week.

The musinsa standard store, which opened on the 19th on the 5th floor of Starfield Suwon, spans 1,330㎡ (approximately 403 pyeong). Customers can see the entire brand lineup, including ▲Kids ▲Beauty ▲Sports, all offered by musinsa standard.

Interior view of the Musinsa Standard Starfield Suwon store.
[Photo by Musinsa]

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From the opening day through the 25th, the store recorded about 44,200 visitors over seven days. Notably, over 10,000 visitors came on each of the weekend days, the 20th and 21st. Sales during the first week, including the opening day, reached approximately 330 million KRW.

Within Starfield Suwon, key products such as outerwear from the 2024 Spring/Summer (SS) season, denim, T-shirts, and daily steady-seller items like Cool Standard gained popularity. The 'City Leisure Collection,' launched in collaboration with fashion YouTuber 'Fit the Size,' also attracted attention.

musinsa standard plans to firmly establish itself as a leading brand through strategic store openings in shopping malls operated by major domestic retailers after May. Building on the know-how gained from opening its ninth store at Starfield Suwon, the brand aims to expand offline touchpoints targeting customers of various age groups both domestically and internationally.

A musinsa standard representative said, "musinsa standard, known for its trendy fits and styles, is proving to be a popular brand by attracting significant customer interest offline as well as online," adding, "We will continue to steadily expand offline stores to meet more customers in diverse spaces."

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