KGC CheongKwanJang Sends 'Lim Young-woong Gifts' for Family Month

KGC Ginseng Corporation announced on the 23rd that it will conduct the 'Healthy and Happy, Jeonggwanjang' promotion with singer Lim Young-woong, the new model for Jeonggwanjang, ahead of Family Month.

From the 24th until the 17th of next month, the event will offer various purchase benefits on popular Jeonggwanjang products including 'Hwaerak,' 'Hongcheonwoong,' 'Cheonnok,' 'Jangsu:Yul,' 'Everytime,' 'Hongsamton,' and 'Daborok,' as well as children's products like 'Hongijanggun' and 'iPass.'

Promotion "Healthy and Happy with Singer Lim Young-woong, Jeonggwanjang"
[Photo by KGC Ginseng Corporation]

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To commemorate Lim Young-woong's appointment as the Jeonggwanjang model, KGC Ginseng Corporation produced a special set of two goods consisting of a bromide featuring a bright smile holding a bouquet and a photo card with his handwritten message.

Members who purchase Jeonggwanjang products at offline Jeonggwanjang stores will receive the bromide and photo card, while customers who purchase Jeonggwanjang products from the official online mall will receive a photo card.

Additionally, during the event period, life-sized cutouts of Lim Young-woong will be installed at Jeonggwanjang stores nationwide, and a social media (SNS) photo certification event will be held. Customers who take photos with the Lim Young-woong cutout and upload them on SNS will be entered into a draw to win various prizes.

Na Tae-kyung, Head of Marketing Innovation at KGC Ginseng Corporation, said, "We will continue to carry out various marketing activities so that people can prepare their daily strength with Jeonggwanjang alongside their loved ones."

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