BTS and Naenamgyeol Filming Locations... Korea Tourism Organization Selects 7 Korea Travel Packages

The Ministry of Culture, Sports and Tourism and the Korea Tourism Organization announced on the 21st that they will develop K-content filming locations into tourist attractions and select seven inbound travel products created by domestic travel agencies and companies to support their development and promotion.

Indeoseup - BTS Edition
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The selected products this time include ▲In the SOOP BTS Edition Pyeongchang Filming Location Stay Tour ▲Dance & Short-form Experience with Promising Girl Group Idols ▲K-Dance: Tonight's Main Character Is Me ▲'Marry My Husband' Drama Tour ▲K-Drama Diva of the Deserted Island Seoul-Sangju Day Tour ▲Meeting of Hallyu Content and Fascinating History and Culture ▲A Day in Pyeongchang with Samyang.

According to the 4th quarter 2023 survey on foreign tourists, the top reason foreigners became interested in visiting Korea was "after experiencing Hallyu content," accounting for 31.9%. However, despite the popularity of Hallyu, foreign visitors faced difficulties visiting filming locations, and travel agencies encountered challenges in using the names of popular Hallyu stars or works in promotions due to content intellectual property (IP) issues.

In response, the Ministry of Culture, Sports and Tourism actively promoted joint product development and promotion within the industry by encouraging business agreements and consortium formation between domestic travel agencies and K-content companies through a public contest project, supporting initial costs for smooth intellectual property usage negotiations. For already open courses, efforts are underway to promote stays of one night or more and connect regional tourism routes.

Additionally, the Ministry will support selected products by covering some content intellectual property (IP) costs, product planning, and promotional expenses, and will focus on promoting them at local 'K-Tourism Roadshows' in Hanoi, Manila, Dubai, Kuala Lumpur, and other locations.

According to the 2023 Overseas Hallyu Survey, Southeast Asia and the Middle East regions such as Indonesia, Vietnam, Malaysia, and the United Arab Emirates (UAE) have high consumption shares of Hallyu content. Therefore, product planning and marketing targeting these regions will be concentrated to pioneer initial markets.

Park Jong-taek, Director of Tourism Policy at the Ministry of Culture, Sports and Tourism, said, "This support project was promoted as a pilot reflecting the tourism industry's desire for active cooperation from content companies in developing K-content inbound products," adding, "We expect this project to serve as a catalyst for collaboration between the travel industry and K-content companies to develop new inbound products that did not exist before."

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