Musinsa Opens Berlin Fashion Brand '032c' Store in Seongsu-dong for the First Time

Published 19 Apr.2024 09:42(KST)

Ready-to-Wear Brand ‘032c’ Officially Launches Distribution

MUSINSA's brand business subsidiary, 'Musinsa Trading,' is launching the official distribution of the fashion brand '032c,' based in Berlin, Germany.

Musinsa Trading announced on the 19th that the offline store '032c Gallery Seoul' will open on the 20th in Seongsu-dong 2-ga, Seoul. 032c is a brand based in Berlin, Germany, presenting collections centered on ready-to-wear. It originated from the eponymous fashion, culture, and art magazine launched in 2000 in Berlin by German journalist Joerg Koch. The brand name 032c is a color code from a color research institute. A distinctive feature of 032c fashion products is the price tags, which are composed of a striking red color.

032c Gallery Seoul is the first global store to be introduced outside Germany. Until now, there was no official retailer, so customers had to purchase products through direct overseas purchases or foreign platforms. 032c Gallery Seoul plans to bring the magazine content, which forms the foundation of the brand, into a physical space to engage domestic customers. Visitors to the store can enjoy exhibitions of works by various artists and also explore 032c's clothing collections presented each season.

Additionally, the first domestic exhibition of the German design studio 'Gonzalez Haase AAS,' which designed the Gallery Seoul project, will be held.

Jihoon Lee, CEO of Musinsa Trading, said, "We are committed to introducing brands with solid philosophies across various genres, such as New York streetwear brand Noah, workwear brand Dickies, and Germany's 032c, based on Musinsa's unique know-how."