Lotte Card and Seoul City Support 'Local Win-Win Young Entrepreneurs'

by Jun Youngjoo

Published 09 Apr.2024 11:32(KST)

Updated 09 Apr.2024 15:06(KST)

Revitalizing the Local Economy by Supporting ESG Companies

At the business agreement ceremony held at Seoul City Hall the previous day, Jeong Dong-hoon, Head of Strategy Division at Lotte Card (left), and Lee Dong-ryul, Director of the Seoul City Administration Bureau (right), are posing for a commemorative photo. [Photo by Lotte Card]

Lotte Card announced on the 9th that it has signed a 'Business Agreement for Regional Linked Youth Startups and Regional Win-Win ESG (Environment, Social, Governance) Activation' with the Seoul Metropolitan Government. The company plans to foster ESG companies to revitalize the stagnant regional economy.

Through this agreement, Lotte Card's ESG campaign 'ThinkUs' and Seoul City's support project 'Next Local' will collaborate. Since 2022, Lotte Card has supported the promotion and marketing of ESG companies through the ThinkUs campaign. Next Local is a regionally linked support project that has been supporting youth startups since 2019.

Both organizations plan to jointly provide startup and management expert consulting, promotion and marketing, and market expansion to ESG companies engaged in regional linked projects. They also plan to host and operate various events and promotions involving ESG companies.

Jung Dong-hoon, Head of Strategy at Lotte Card, stated, “Lotte Card has spared no effort to help small companies that change the world grow significantly through the ESG campaign ThinkUs and the ESG company support program 'ThinkUs Partners.' We plan to explore various collaboration opportunities to nurture ESG companies that create added value in the regional economy together with the Seoul Metropolitan Government.”