[Finding LAB] Shared Accommodation and MICE Industry... Everything About Tourism Is a Research Subject

Professor Ko Young-dae's research team from the Department of Hotel, Tourism, and Food Service Management at Sejong University revealed research findings at the 'Seminar for In-depth Study of Domestic Shared Accommodation' that whether hosts actually reside on-site does not affect local residents' support.

Professor Ko Young-dae of the Department of Hotel, Tourism, and Food Service Management at Sejong University (bottom left) and members of the Tourism Industry Research Institute.
[Photo by Sejong University]

원본보기 아이콘

Professor Ko's team conducted a survey related to support and preference for shared accommodation targeting a total of 238 adults residing in Seoul from November 17 to 20 last year, and analyzed the data using the T-TEST statistical method.

As a result, they confirmed that when designing policies related to shared accommodation, even if local residents' perspectives are considered as a variable, the actual residence status of the host is not a factor, and from the users' perspective, cases where the host does not reside on-site are preferred.

Support for shared accommodation showed no statistically significant difference when comparing cases where the host resides on-site (average score 3.80) and cases where the host does not reside (average score 3.81). Among users, preference was higher for cases where the host does not reside on-site (average score 3.77) than where the host resides (average score 3.37).

Additionally, support and preference for using shared accommodation platforms (average scores 4.51 and 4.48) were significantly higher compared to cases where individuals directly operate and manage accommodations (average scores 2.97 and 2.88).

Professor Ko's team is conducting joint research with various industries in the hotel and tourism sector. Leading the Tourism Industry Research Institute at Sejong University, Professor Ko carries out various industry-academic cooperation projects and research related to data analytics, digital transformation, and the development of artificial intelligence (AI) and algorithms for business decision-making in the hotel and tourism industry.

In particular, leveraging his experience working at a global management consulting firm from 2020 to 2022, Professor Ko has provided technology-based management consulting to various industries in the MICE (Meetings, Incentives, Conventions, and Exhibitions) sector. Recently, he has collaborated with hospitality tech companies such as Stayneo to develop management systems and conduct consulting projects for small and medium-sized hotels in Korea.

Professor Ko stated, "Following the rapid digital transformation after COVID-19, most companies in the hotel and tourism industry are deeply contemplating their strategies, and recently, major domestic travel agencies and large conglomerate-affiliated luxury hotels have been investing heavily in data analytics. We are committed to conducting joint research through continuous industry-academic cooperation and to nurturing excellent talent."

© The Asia Business Daily(www.asiae.co.kr). All rights reserved.