"Delivery of Even One Apple"... SSG.com Launches 'Haru' Tailored for 1-2 Person Households

by Sung Kiho

Published 03 Apr.2024 08:23(KST)

Small-Packaged Delivery of Fresh Foods Such as Fruits and Vegetables

SSG.com announced on the 3rd that it has launched ‘Haru,’ a small-pack fresh food product targeting 1-2 person households.

‘Haru’ is a planned product that packages fresh foods such as fruits and vegetables in small portions (individually packaged). It can be delivered through ‘SSG Delivery’ and ‘Dawn Delivery,’ mainly in the metropolitan area (departing from Neo Center).

"Delivery of Even One Apple"... SSG.com Launches 'Haru' Tailored for 1-2 Person Households

'Haru Fruits' offers five selected representative fruits that are good for snacks: apples (215g), pears (750g), Hallabong (250g), Cheonhyehyang (250g), and Korean melons (250g), priced between 2,000 and 8,000 KRW.

'Haru Vegetables' features six essential cooking ingredients: peeled garlic (80g), onions (240g), green onions (200g), chamtar mushrooms (170g), Cheongyang peppers (60g), and cucumber-flavored peppers (80g), all offered at a uniform price of 1,000 KRW each.

Son Ji-young, head of the Agricultural Products Team at SSG.com, said, "We prepared this in line with the market trend of consuming small quantities as 1-2 person households increase," adding, "We plan to expand the product range to include grains and nuts following fruits and vegetables."