Premium Skincare 'Larucell' Wins Award for Hypoallergenic Functional Cosmetics

by Lee YeongKyu

Published 01 Apr.2024 13:50(KST)

BioCos Co., Ltd.'s premium skincare brand ‘Larucell’ received the Grand Prize in the Low-Irritation Functional Cosmetics category at the ‘2024 Hit Brand Awards’.

The Hit Brand Awards, which discover and honor the best brands recognized by consumers, select the top brands in each category through strict criteria and evaluations based on product quality, reliability, competitiveness, brand value, and more.

Larucell, the award recipient this time, is a skincare brand praised by customers with sensitive and delicate skin, as highlighted in its product promotion phrase, ‘Skin irritation 0.00, just like pure cotton.’ In particular, it is a safe ingredient product that strictly excludes ingredients prohibited for use by pregnant women, earning steady love from expectant mothers.

The 'Larucell' product that won the Grand Prize at the 2024 Hit Brand Awards

Additionally, the vegan line targets the MZ generation who consume according to their values and beliefs. It does not use animal-derived ingredients or components that may irritate the skin, such as synthetic fragrances, parabens, phenoxyethanol, as well as oxybenzone and octinoxate, which threaten marine ecosystems. As a result of these efforts, it has received the French EVE Vegan certification and an EWG Green grade for all ingredients.

Yooji Kang, CEO of BioCos Co., Ltd., stated, "Eighty percent of pregnant women experience skin changes due to hormonal fluctuations, but there are very few cosmetics exclusively for pregnant women. Many expectant mothers give up on skincare due to concerns about prohibited ingredients and those that may affect the fetus." He added, "Larucell has become the most popular cosmetic brand among pregnant women who face difficulties in choosing skincare products."