Gwangju Shinsegae, Casual Brand LAB-Kia Tigers Collaboration Gains Popularity

Published 24 Mar.2024 22:17(KST)

The collaboration products between the young casual brand LAP and the Kia Tigers, available on the first floor of the main building of Gwangju Shinsegae Co., Ltd. (CEO Lee Dong-hoon), are gaining popularity.

According to Gwangju Shinsegae on the 24th, the pop-up store that opened on the 21st attracted so much attention that an opening rush occurred.

In particular, spectators wearing the collaboration products appeared at the 2024 professional baseball opening game between the Kia Tigers and the Kiwoom Heroes held the previous day at Gwangju Kia Champions Field, drawing attention.

The collaboration products between LAP and the Kia Tigers consist of various items such as T-shirts and bags, and can be purchased on the first floor of the main building of Gwangju Shinsegae, which operates until the 31st.

At the pop-up store, prizes such as signed balls and T-shirts by players will be offered through a raffle, and a portion of the sales proceeds will be donated as a fund to help neighbors in need.

Honam Reporting Headquarters, Reporter Shin Dong-ho yjm3070@asiae.co.kr