First Visit to Mumbai BKC Store by Han Jong-hee: "India is a Great Opportunity for Samsung"

Han Jong-hee, Vice Chairman and Head of Samsung Electronics' DX (Device Experience) Division, recently visited Samsung's first experiential flagship store in India and stated, "India is one of the largest and fastest-growing markets globally, offering great opportunities for Samsung."

According to Samsung Electronics on the 24th, Vice Chairman Han visited the Samsung BKC store in Mumbai, India, on the 21st (local time) and made these remarks. This was his first visit to the BKC store.

Han Jong-hee, Head of Samsung Electronics DX Division, visiting Samsung BKC store in Mumbai, India
[Photo by Samsung Electronics Newsroom]

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Han said, "Through an open collaboration model, we will provide artificial intelligence (AI) and hyper-connectivity to all consumers."

Samsung BKC, which opened in January, is located in the Geo World Plaza in the upscale commercial district of Bandra Kurla Complex in Mumbai, India. Covering an area of 732㎡, it goes beyond simply experiencing and purchasing premium products, allowing customers to experience products and the brand tailored to their lifestyle.

This is Samsung Electronics' first experiential flagship store in India. Until now, Samsung has operated premium experiential spaces in major cities worldwide such as New York, USA, and London, UK.

Han stated, "The Samsung BKC store will realize the vision of 'AI for Everyone' and showcase 'One Samsung.' In various zones of the store, consumers can see our AI vision come to life and experience how smarter and better experiences will redefine our way of life."

Samsung Electronics entered India in 1995 and operates two state-of-the-art manufacturing plants, three research and development (R&D) centers, and one design center, creating thousands of jobs.

Han said, "India has many tech-savvy young consumers who inspire innovation. Thousands of ambitious young people are working at our R&D centers to introduce cutting-edge technologies like AI to the world, and we are proud of them."

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