"Shinsegae Affiliates All Out"... '1 Trillion Won Scale Benefits' Landers Day Opens on the 1st of Next Month

Shinsegae Group is launching 'Landers Day,' the largest shopping event of the first half of the year, in line with the opening of the professional baseball season. This year's Landers Day event will feature all Shinsegae Group affiliates coming together to offer benefits worth approximately 1 trillion KRW, doubling the scale of last year's event.

Shinsegae Group announced on the 21st that it will hold the shopping festival '2024 Landers Day' from the 1st to the 7th of next month. Online affiliates such as SSG.com and Gmarket will provide benefits throughout the week, while offline affiliates like E-Mart and Shinsegae will offer concentrated benefits during the weekend (5th to 7th).

2024 Landers Day Poster. [Image provided by Shinsegae]

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Detailed information such as discount coupons by each company, shopping benefits, and event periods can be found on the integrated Shinsegae Group Landers Day event page on SSG.com on the first day of Landers Day, the 1st.

During Landers Day, Shinsegae Group plans to introduce special price benefits and differentiated products across categories such as groceries, fashion, living, electronics, and leisure to alleviate the burden of high prices, while also providing experiential opportunities.

In particular, this year's Landers Day will feature a collaboration pop-up store with the popular variety show 'Choe Gang Baseball,' offering an experiential space. The pop-up store, opening on the first floor of Starfield Hanam from the 30th of this month to the 7th of next month, will showcase various goods from SSG Landers and Choe Gang Monsters, and offer baseball pitching experiences where visitors can feel like baseball players. The goods exhibition will also be available simultaneously on SSG.com.

Before the start of Landers Day, Shinsegae Group will conduct a pre-promotion with various prizes from the 22nd to the 31st of this month. Given that over 20,000 customers participated in last year's Landers Day pre-promotion, Shinsegae Group expects a large number of participants this year as well.

First, on the SSG.com Landers Day page, prizes such as Chosun Hotel accommodation vouchers, Shinsegae gift certificates, and Smile Cash will be offered through quiz and sharing events. Among customers who leave their expectations for Landers Day on Shinsegae Group's official YouTube and Instagram, winners will be selected by lottery to receive items such as a uniform and signed ball autographed by player Choo Shin-soo, as well as AirPods.

Meanwhile, Shinsegae Group will release the 2024 Landers Day campaign video on its official YouTube and Instagram channels on the 22nd. The video features Choo Shin-soo, captain of the professional baseball team SSG Landers, introducing Landers Day.

Shinsegae Group stated, "Since 2021, Landers Day, held annually in line with the opening of the professional baseball season, has established itself as a representative event of Shinsegae Group. This year, we have prepared Landers Day on an unprecedented scale to offer greater benefits to more customers."

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