Connecting with Citizens through Food... Busan City Invests 12.2 Billion KRW in 'Customized Agricultural Food' Policy

Busan City will invest a total of 12.2 billion KRW this year to promote customized agricultural and food policies aimed at improving the health of future generations and expanding the consumption of local agricultural products.

First, to enhance the health of pregnant women and fetuses, the city will implement an eco-friendly package project for 7,012 mothers who gave birth and pregnant women since 2023.

When purchasing eco-friendly agricultural products from designated shopping malls, up to 480,000 KRW per person will be supported at 80% of the purchase amount (384,000 KRW).

Next, to improve healthy eating habits, the city will promote a fruit snack project for about 13,000 students attending after-school care classes at elementary schools in the city.

Elementary After-School Care Classroom Fruit Snack (Pouch).

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Seasonal fruits certified as eco-friendly or under the Good Agricultural Practices (GAP) will be supplied at 120g per person, 22 to 26 times annually.

Elementary After-School Care Classroom Fruit Snack (Cup Fruit).

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The school milk supply project to maintain and improve the health of growing students will be further expanded.

In addition to city funds, 1.8 billion KRW in national funds have been secured through public contests to continuously support milk supply for about 33,000 students from families with three or more children and small schools.

Also, to promote healthy eating habits and increase rice consumption, the city plans to fully launch the “1,000 Won Breakfast” project, which provides affordable breakfast to university students with a high rate of breakfast skipping, after completing consultations with universities.

To actively respond to the rising prices of agricultural products such as apples, the city plans to expand the operation of four direct transaction markets in districts and counties, including the Thursday Market at City Hall.

Banyeo Agricultural Wholesale Market has been working to attract supplies from Haenam and Wando in Jeollanam-do, and Eomgung Agricultural Wholesale Market will also form a joint production area development team with corporations and public auction markets to secure supplies of apples, onions, and other products.

Mayor Park Hyung-jun said, “By implementing customized agricultural and food policies, we expect to provide healthy and safe food to pregnant women, elementary school students, and university students, which will greatly help improve citizens’ health as well as increase farmers’ income.” He added, “Going forward, our city will continue to pursue policies that are essential to citizens and do our best to manage prices to ease the burden on Busan citizens’ grocery expenses.”

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